Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs, by Harold Davis, discusses creating popular Web sites, using Alexa, content presentation, driving traffic to your site, working with directories, publishing press releases, syndication feeds, using email lists, optimizing sites for search engine placement, making money with affiliate programs, placing ads on your site, creating adult sites, understanding Google AdSense and AdWords, working with AdSense; opening an account, setting options, AdSense content and AdSense search, ad settings, AdSense search settings, making sense of AdSense; ad and search performance, your earnings, tools for tracking, using AdWords; signing up for an account, creating and editing an ad campaign, ad groups, site targeting, getting a Client Manager account, monetizing your AdWords activity, monetizing your ads, using AdWords reports and tracking, using the AdWords APIs; using AdWords API with PHP, creating an AdGroup, adding keywords, keyword estimation; KeyWordEstimatorService messages and responses, keyword requests and estimates, getting user information and returning the keyword estimate.
