Building Your Business with Google For Dummies, by Brad Hill, discusses Google and its competition, Google's empowerment model, the three goals of every Webmaster, Google and your Web site, Google and your product, getting into Google; meet Google's pet spider, timing Google's crawl, checking your site's status with Google, deflecting the crawl, excluding pages with meta tags, avoiding the cache, building your pagerank through networking, incoming links, link exchanges, publishing articles, using the Google link operator, using Alexa, optimizing a site for Google, keywords, checking out Wordtracker, using the Overture Search Suggestion tool, determining great keywords, selecting a domain, effective site design, creating tags, positioning the Google spider, search engine optimization (SEO) terms, considering SEO services, putting Google Search on your site, search advertising, Google's AdWords, designing your AdWords campaign and starting an account, understanding AdWords statistics and reports, creating effective ad groups, managing ongoing campaigns, creating site revenue with Google's AdSense, starting an AdSense account, optimizing your site, improving clickthrough rates, filtering ads, getting into Froogle and Google Catalogs, premium services; AdWords, AdSense for content and for search sites, custom Websearch and the silver and gold search.
