Pay-per-click Search Engine Marketing Handbook: Low Cost Strategies to Attracting New Customers Using Google, Yahoo & Other Search Engines, by Boris Mordkovich and Eugene Mordkovich, explains what pay-per-click search engine advertising is and why to use it, developing a successful ad campaign, choosing and tracking keywords, what clink fraud is and how to avoid it, how contextual pay-per-click advertising works, pay-per-click tools, referral and affiliate and partnership programs.
